Love songs don't necessarily mean monogamous songs. Back in the day, love songs were boy meets girl, girl meets boy, I want you to be mine, and there's nobody else I want. Those assumptions are gone. Modern themes for film, television, advertising, and games are pushing the boundaries. Preference for non-monogamy is up 40%. Divorcees are not necessarily wanting to remarry, and young people may try out open relationships. There is going to be a need for songs that address the changing expectations of exclusivity, permanent relationships, and “belonging” to someone.

Friendships are developing around taboo subjects like mental illness and gender-switching.  Gen Z has embraced belonging to online groups as an expression of real friendship, as opposed to seeing social media as a place for “fake” friendships. Songs about finding your “tribe” will need to appeal to those who belong to several tribes. You-and-me-against-the-world songs are becoming dated, giving way to a we-can-do-this-together mentality. Songs that appeal to a sense of belonging are becoming more relevant than rebel songs. 

Collective creativity has emerged as a norm. Collaborations in music can cause problems when parsing out the shares that go to writers, and this will increasingly become a problem as people create international projects, where copyright laws vary.  Digital projects may be crated casually, without regard for who owns what. A writer's say-so regarding being a one-stop songplugger may not be enough. Clearance is going to require a deeper dive.  Unauthorized remixes are causing confusion because remixers are not always honoring song ownership. Some composers are posting their stems and allowing the user to remix at will. 

Think broadening community for sync music. Lyrics need to be more inclusive of the new experimentation in relationships, and clearance needs to parse the rights of creators more diligently.