Are you spending hours building backlinks, but your website still isn't ranking? You might be making one of the critical link-building mistakes that are actively hurting your SEO and putting you at risk of a Google penalty.

In this video, I break down the top mistakes SEOs and website owners make when building backlinks. From obsessing over third-party metrics like Domain Authority (DA) to over-optimizing anchor text, I will show you exactly what to stop doing and what you need to do instead to build a safe, authoritative, and traffic-driving backlink profile in 2026.

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