TEXT MESSAGING CAMPAIGNS ARE POWERFUL

SMS marketing has become a popular method for many real estate professionals to reach motivated sellers. It is quick, inexpensive, and simple for one person to launch and manage without the assistance of a virtual assistant or a team.

According to research, text messaging is the best way to get a message across because most people read their texts within seconds of receiving them, even if they don't recognize the phone number.

However, texting is not a foolproof method for concluding deals and putting pen to paper. When compared to other marketing strategies, it requires messaging that is both more thoughtful and more strategically developed. Here are two real estate text message scripts that you can immediately implement into your company so that you can get your texting campaigns off the ground and running successfully.

Note: These are geared towards directly marketing to potential sellers - We HIGHLY suggest ensuring you have obtained quality leads prior to sending out any text messages to sellers to avoid negative responses and also save money. 

“Are you still interested in selling?”

For a cold approach to work, you need to get people interested right away. This applies equally to text message marketing, cold calling, and email marketing. Experts in the field of sales recommend "assuming the prospect" and, by extension, "assuming the interest" as a strategy that can help.

In this scenario, your first text will read something like, “Hey [FIRST NAME], are you still interested in selling your property at [ADDRESS]?” It’s short, sweet, and very presumptuous. And while that may not seem like a great way to start a conversation, it’s surprisingly effective in this setting.
 

First of all, it surprises people who own properties that aren't on the market. An unexpected text from an unknown number about a topic they've probably only discussed with family members would make anyone suspicious, especially if they've been thinking about selling but haven't actually listed their house. Most readers will read on after reading your enticing introduction.

This way of doing things is also fantastic because it gets right down to brass tacks. It's a great option for sellers who are serious about getting an offer on their house but don't want to hire a realtor. By providing a simple yes/no response, this method speeds up the process of eliminating leads that aren't worth pursuing.

The open-ended question

To initiate contact with a more qualified list, you can tweak the text to read, "Hey [FIRST NAME], when are you interested in selling your property at [ADDRESS]?"

This script has all the functionality of the original, but it is much more straightforward and easy to implement. Depending on how confident you are in your comps and ARV numbers, you may want to propose a meeting or even make an offer if your lead specifies a time.

No matter which variant you select, you'll find it to be an excellent conversation starter. Leads who respond positively to your texts will put you in a position to begin price negotiations.

Wrap Up

Getting in touch with wholesale leads via text message is a great way to initiate contact with serious sellers. It's one of the most efficient ways for a solo entrepreneur or a small team to spread the word about what they do.

One's first text to a potential lead is often decisive. That's why we're providing you with two cool text message templates for the real estate industry. Designed to pique the recipient's interest, these templates draw on tried-and-true methods from the world of sales to guarantee a high volume of responses.

Incorporating real estate text scripts into your marketing and outbound strategy can help you generate more off-market leads and ultimately close more deals.

Good Luck on your opportunities!!! 

- RE Doers Family