List Stacking: The Real Estate Investor's Secret Weapon

Are you a real estate investor looking for an edge? List stacking may be the secret weapon you've been missing. List stacking is a powerful technique that can help you find great deals, optimize your buying and selling process, and increase your profits. In this blog post, we'll discuss what list stacking is and how you can use it in your real estate investing business. With list stacking, you'll be able to maximize your profits and minimize the risks associated with investing in real estate. Read on to find out how list stacking can help you take your real estate investing to the next level!

What is list stacking?

List stacking is a marketing technique used by real estate investors to build a larger list of leads and prospects. It involves targeting multiple list sources, including MLS, FSBOs, auction websites, and more, to compile a comprehensive list of potential investment opportunities. This technique allows investors to find motivated sellers who may not be actively seeking buyers. List stacking also helps create an extensive network of contacts in a specific area that can be used for future deals. By using this strategy, investors can save time and money, while increasing the number of available leads. Ultimately, list stacking allows investors to quickly and easily identify properties that have high investment /motivation potential. 

How does it work?

List stacking is a powerful tool for real estate investors. It’s a way to stack multiple lists together in order to increase your reach and build your investor network. With list stacking, you take a large list of potential buyers or sellers and divide it into smaller lists based on criteria that match your target market. 

For example, if you’re looking to buy properties in a certain geographic area, you could divide the list into smaller ones based on specific cities, neighborhoods, zip codes, etc. Then you can further refine each list by breaking it down by types of property (single family homes, condos, etc.) or other criteria that you know will be important to potential buyers or sellers. Vacant properties serve as a great basis for list stacking. They can provide an excellent opportunity to find motivated sellers who have yet to list their property. Since they're not actively on the market, they may be willing to accept a lower offer than what they would have accepted if they had already listed it. Additionally, vacant properties don't require as much effort in terms of marketing, so you can save time and money that would have been used to advertise the property.

Once you have your targeted lists created, you can start reaching out to the people on them with marketing materials that are tailored to their specific needs. You can also use list stacking to connect with other real estate investors who may have the same target market as you. By doing this, you can increase the number of buyers or sellers you’re able to connect with and expand your network. 

The benefits of list stacking

List stacking is a powerful tool for real estate investors. It offers a number of benefits that can help you get the most out of your investments. 

First, it allows you to build a larger and more diverse portfolio. By stacking different lists of properties, you can acquire a wider range of investment opportunities. You can also target specific regions or price points to create more customized investment portfolios. 

Second, list stacking can help you find and acquire great deals faster. Since you’re working with multiple lists, you have access to more properties and can be the first one to know about new deals in your area. This gives you an advantage over other investors who may be competing for the same property. 

Third, list stacking can save you time and money. With multiple lists of properties, you don’t have to spend as much time researching each potential deal. You can quickly compare prices and evaluate potential investments, which can save you time and effort. Plus, you can negotiate better prices by having multiple offers from different sources. 

Finally, list stacking helps you stay organized. With multiple lists, it’s easier to keep track of properties, manage your portfolio, and make sure all your investments are performing well. 

Overall, list stacking is a great way for real estate investors to take advantage of multiple opportunities and maximize their returns. It’s fast, efficient, and can give you an edge over other investors. So, what is list stacking? You can stack lists based on criteria like owner-occupancy, cashflow, location, price, and more. By combining different criteria, you can create a list of potential investments that are tailored to your specific needs. List stacking is beneficial for a few reasons. It gives you access to more investment opportunities than you would have if you just relied on one list of properties. It can also help you quickly find and acquire great deals, as well as save time and money. 

How to get started?

If you are new to list stacking, the first step is to develop a plan. Think through which types of leads you want to pursue, what methods you plan to use to acquire leads, and how you will track and follow up with them. 

Next, create a lead list. You can use a variety of methods to acquire leads, such as direct mail campaigns, cold calling, or through a real estate agent. Whichever method you choose, make sure that the leads you collect are verified and current.

Once you have your lead list, start engaging with each lead. This could include sending out emails, making phone calls, sending out postcards, or other forms of outreach. Keep track of all your activities with each lead and be sure to respond quickly to any inquiries or requests. 

Finally, make sure you have a system such as RE Doers for nurturing leads over time. Follow up regularly with your contacts and continue to provide value and build relationships. With the outreach tools included in RE Doers - SMS automation, email automation, automated drip campaigns, power dialer etc. - you can market to and nurture leads all in one place - preventing the need to pay for/acquire several individual platforms.

List stacking is an effective way for real estate investors to generate leads and close deals. With proper planning and consistent effort, you can quickly grow your portfolio using this powerful tool.

Best List Stacking Criteria Combination

When you are looking for potential wholesale deals, the best list stacking criteria combination is to look for properties that fit all three of these criteria: absentee owners, living out of state, and vacant. 

This combination of criteria increases your chances of finding motivated owners who are willing to sell quickly at a great discount.

When you stack these criteria, you can increase your chances of finding an absentee owner who lives out of state and has a vacant property. This combination means that the owner is likely motivated to sell, as they may not be able to deal with the hassle and expense of managing the property from a distance. They may also need to liquidate the asset quickly in order to free up capital or resolve a financial situation. 

It's important to note that while this list stacking combination works best when all three criteria are met, it is still possible to find deals if one or two criteria are not met. However, the more criteria you can stack together, the more likely it is that you will find a motivated seller who is looking for a quick sale.

By using list stacking when wholesaling houses, you can increase your chances of finding motivated sellers and getting deals done quickly. With the right criteria combination, you can target just the right type of owners and make sure that your real estate investing efforts pay off.

Ultimately, list stacking is an effective way for real estate investors to maximize their reach and build their business. It requires a bit of time and effort upfront, but the payoff can be significant when done correctly.