Imagine this. You boot up a game. The graphics are stunning, the world is massive, the combat feels incredibly fluid, and the story actually hooks you. You play for ten hours. Then fifty. Then a hundred. And the entire time, your wallet stays firmly in your pocket. You haven’t spent a single penny.

A few years ago, a "free-to-play" game meant a low-budget mobile title or a PC game riddled with annoying pop-ups blocking your progress. But games like Genshin Impact, and the massive new launch everyone is talking about, Neverness to Everness, have completely shattered that reality. They’re giving away $70 AAA-quality experiences for absolutely nothing.

But we all know the old saying: if something is free, you’re the product.

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