Michael Frizius poscastify.me discusses how to make money from podcasting by focusing on the strength of the offer, avoiding being too salesy, and connecting the offer with the audience, emphasizing clarity on what's being sold and the target audience.

But, uh, about podcasts, the mo- the question I get asked about podcasting the most is "How do you make it make money?" And, uh, like, you're asking the wrong guy. I don't know. Uh, is, have you figured out the 64, the $64 million question? I, I feel like I have. And it comes back to the strength of your offer. And a lot of podcast hosts and a lot of podcast guests, they seem to struggle with this idea of, "I don't want to be salesy." Yeah, nobody wants to be salesy. I mean, if you don't believe in what you're selling, it's kind of hard to sell it. You're kind of, "Uh" about it. But if you know exactly what it is that you're selling and you know this is the best person for it, it's just using the podcast appearance or the show to connect your offer with your audience. And then sales just happen. That's really it. It's not, it's not necessarily sponsorships. It's just getting massive, massive deep clarity on what it is you're selling, who you're selling it for, what the effect is, and sales happen.

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